SINA.com Press Center

0616

SINA Announced the Appointments of Chief Operating Officer and Chief Marketing Officer
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Shanghai, June 16, 2003 -- SINA Corporation (Nasdaq: SINA), a leading Chinese online media company and value-added information service provider, today announced the appointment of Hurst Lin, formerly Executive Vice President of Global Business Development, as its Chief Operating Officer. Concurrently, Li-Cheng Chang, formerly Senior Vice President of Global Sales and Marketing is appointed Executive Vice President and Chief Marketing Officer.

Hurst Lin was a co-founder of SINANET, one of the two predecessor companies of SINA established in 1995. Prior to 2002, Hurst Lin was the Vice President of Business Development and General Manager of SINA North America Operations. He was heavily involved in the Company’s major corporate transactions and pre-IPO funding. In 2002, he was appointed Executive Vice President of Global Business Development overseeing global business development, merger and acquisition. Hurst Lin received a Bachelor of Engineering from Dartmouth College and an MBA from Stanford University.

Li-Cheng Chang joined SINA in 2001 after close to 20 years of advertising and marketing experience mostly with Grey International in Asia. His last position at Grey was General Manager at Grey Taiwan. In 2002, he was appointed as Senior Vice President of Global Sales and Marketing overseeing the advertising sales and marketing functions for the Company. Li-Cheng Chang received an MBA from the International Institute of the College Management of Taiwan University.

“Over the years, I have a close and very productive working relationship with both Hurst and LC,” said, Wang Yan, CEO of SINA. “I greatly appreciate and recognize their contribution to the Company. With their expanded responsibilities, they will be assisting me and the rest of the executive management team in taking SINA to the next level of market dominance and leadership”

About SINA

SINA Corporation (NASDAQ:SINA) is a leading online media company and value-added information service ("VAS") provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA operates three major business lines including SINA.com (online media and entertainment service), SINA Online (consumer fee-based online and wireless VAS) and SINA.net (Small and medium-sized enterprises VAS), providing an array of services including online portals, premium email, wireless short messaging, virtual ISP, search, classified information, online games, e-commerce, e-learning and enterprise e-solutions.
To learn more about SINA, please logon to our corporate website at http://corp.sina.com

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA’s historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales and mobile content related business for a majority its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.

Contact:

Denise Roche
646-536-7008
droche@theruthgroup.com

Chen Fu
(86-21) 62895678 ext. 6089
fuchen@staff.sina.com