SINA.com Press Center

0529

SINA TO PRESENT AT THE DEUTSCHE BANK ELEVENTH ANNUAL MEDIA CONFERENCE
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Shanghai, China -- (BUSINESS WIRE)—May 29, 2003—SINA Corporation (Nasdaq:SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, today announced that it is scheduled to present at the Deutsche Bank Eleventh Annual Media Conference in New York, Wednesday, June 4, 2003. Charles Chao, Chief Financial Officer, and Hurst Lin, EVP of Global Business Development, will be presenting.

Date: Wednesday, June 4, 2003
Time: 10:00AM – 10:30AM EDT
Place: The Pierre Hotel, New York, NY
Webcast: www.db.com/conferences/media03

About SINA
SINA Corporation (FKA: SINA.com) (Nasdaq:SINA) is a leading online media company and value-added information service ("VAS") provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA operates three major business lines including SINA.com (online media and entertainment service), SINA Online (consumer fee-based online and wireless VAS) and SINA.net (small and medium-sized enterprises VAS), providing an array of services including online portals, premium email, wireless short messaging, virtual ISP, search, classified information, online games, e-commerce, e-learning and enterprise e-solutions.

Safe Harbor Statement
The presentation may contain forward-looking statements concerning SINA’s expected financial performance, as well as SINA’s strategic and operational plans. SINA may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in its annual report to shareholders, in its proxy statements, in its offering circulars and prospectuses, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA’s historical losses, its limited operating history, the uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the potential impact of SARS on the Company’s business operations, the Company's reliance on wireless short messaging service and online advertising sales for a majority of its revenues, the Company’s reliance on mobile operators in China to provide wireless short messaging service, any failure to successfully develop and introduce new products and any failure to successfully integrate acquired businesses. Further information regarding these and other risks is included in SINA's Annual Report on Form 10-K for the period ended December 31, 2002 and its recent reports on Form 10-Q as well as in its other filings with the Securities and Exchange Commission.

Contact:
Chen Fu
Investor Relations
SINA Corporation
Phone: 8621-62895678 x 6089
E-mail: fuchen@staff.sina.com

Denise Roche
The Ruth Group
Phone: (646) 536-7008
Email: droche@theruthgroup.com