SINA.com Press Center

0214

SINA and Microsoft Announced Joint Short Messaging Service -- SMS -- Service for MS Office XP in China
***
SINA SMS services will be built into Office XP and Outlook 2002 as part of Microsoft's Office Suite's integrated mobile communication functionalities in China

BEIJING--(BUSINESS WIRE)--Feb. 14, 2003-- SINA Corporation (SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, today announced a joint SMS service with Microsoft for MS Office XP in China. SINA SMS services will be built into Office XP and Outlook 2002 as part of Microsoft's Office Suite's integrated mobile communication functionalities. Based on Outlook 2002 Short Messaging Support Program developed on the Office XP platform and the SMS Web Service Program of SINA, the service allows users of Microsoft Office XP to send and forward emails, contacts, tasks, notes and calendar events as short messages to cell phones and other mobile devices, thus enabling the users to communicate with others on mobile devices as well as retrieving important data from their computers while they're away from their desks via their cell phones.

"In a recent survey, over 90 percent of knowledge workers voted Microsoft Office the best tool for improving productivity and work efficiency," said Tang Jun, President of Microsoft China. "Microsoft is committed to continuously expanding Office utilities for knowledge workers, and the Business SMS we developed in cooperation with SINA based on Office XP is just one example."

"Short Messaging has become a common and convenient way of everyday communication," Mr. Tang observed, "and the Business SMS not only makes the sending of short messages much easier, but has expanded SMS applications to the existing mobile business infrastructure for smoother coordination and better communication between enterprises, employees, partners and clients."

"Business SMS a paragon of the perfect marriage between information technology and communication technology. SINA has been a long-term strategic partner of Microsoft. This cooperation between the two companies will bring a simple, easy-to-use and real-time communication platform and experience for the users of Office XP and SINA SMS," Said Mr. Tang.

"SINA has always been committed to providing various, personalized value-added services to our users," said Wang Yan, President of SINA. "Our cooperation with Microsoft in developing Business SMS is another important step for SINA by providing value-added SMS for enterprise users. We look forward to further cooperation with Microsoft in offering ever more quality services for our users in the future."

About SINA

SINA Corporation (FKA: SINA.com) (Nasdaq:SINA - News) is a leading online media company and value-added information service ("VAS") provider for China and for global Chinese communities. With a branded network of localized web sites targeting Greater China and overseas Chinese, SINA operates three major business lines including SINA.com (online media and entertainment service), SINA Online (consumer fee-based online and wireless VAS) and SINA.net (small and medium-sized enterprises VAS), providing an array of services including online portals, premium email, wireless short messaging, virtual ISP, search, classified information, online games, e-commerce, e-learning and enterprise e-solutions.

To learn more about SINA, please check out our corporate Web site at http://corp.sina.com

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.

Contact:
SINA
Grace Lee, 650/638-9228 ext. 1304
gracelee@staff.sina.com

Source: SINA Corporation