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Motorola and SINA Enters into Strategic Cooperation on Wireless Site to Serve Mobile Handset Users in China
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SINA's Three-Year Strategic Alliance With Motorola Includes Advertising Commitments, Wireless Information Providing and Wireless Community Building
BEIJING & SAN MATEO, Calif.--(BUSINESS WIRE)--Jan. 13, 2003-- SINA Corporation (Nasdaq:SINA), a leading online media company and value-added information service provider for China and for global Chinese communities, announced today that it has been selected by Motorola, the market leader for cell phone handsets in China, as its strategic partner for a wireless site to serve mobile users in China. The three-year strategic agreement includes advertising commitments from Motorola as well as strategic cooperation on providing wireless information and wireless community functionalities in China.

SINA's wireless portal is one of the leading wireless destinations for Short Messaging Service (SMS) users in China. It provides various value-added services such as dating, ring tone, screen graphic downloads and wireless games. It is one of SINA'S fastest growing business lines.
Motorola has been the No. 1 for mobile phone in China, the largest cell phone market in the world. It is also the fifth Global 500 company to choose SINA as its strategic partner in China. SINA's other strategic partners include, most recently, NIKE with SINA Sports channel, L'oreal with SINA Women channel, Johnson and Johnson with SINA Baby channel and Dell Computer.

"We are very pleased to be selected as the strategic partner by Motorola for its wireless site in China," said Daniel Mao, CEO of SINA. "This strategic partnership validates SINA's leading position in the wireless market. By teaming up with Motorola, we intend to provide more value-added services to our combined wireless user base."
"China has been one of the most important markets for Motorola," said Wang Hanhua, Marketing Director of the Personal Communications Sector of Motorola China. "We have had a long, productive working relationship with SINA. This strategic partnership will allow both companies to work closer and to bring more and better benefits to Motorola handset users in China."

About SINA
SINA (Nasdaq:SINA) is the leading online media and value-added information service ("VAS") provider for China and for global Chinese communities. With a branded network of 15 localized Web sites targeting Greater China and overseas Chinese, SINA operates three major business lines including SINA.com (online media and entertainment service), SINA Online (consumer fee-based online and wireless VAS) and SINA.net (small and medium-sized enterprises VAS), providing an array of services including online portals, premium email, wireless short messaging, virtual ISP, search, classified information, online games, e-commerce, e-learning and enterprise e-solutions.

To learn more about SINA, please logon to our corporate Web site at http://corp.sina.com.

Safe Harbor Statement
This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.



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