SINA.com Press Center

1206

SINA Signs Strategic Alliance with NIKE for Online Marketing Initiative
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NIKE Becomes Chief Sponsor of SINA's Sports Channel

BEIJING & SAN MATEO, Calif.--(BUSINESS WIRE)--Dec. 6, 2002--SINA (Nasdaq:SINA), a leading Chinese media and Internet services company, announced today that it has entered into a strategic alliance for online marketing with NIKE, the world's leading designer and marketer of athletic products. Under the alliance, NIKE will become the co-brand partner of SINA's sports channel, which is ranked number one in China. SINA's sport channel will be renamed the NIKE-SINA Sports Channel. In addition to an advertising commitment, NIKE will also work with SINA, both online and offline, to co-develop and market the sports channel to sports fans in China.

SINA's sports channel has long been recognized as the leading online sports channel in China. SINA was the official site of China's Olympic team for the 2000 Sydney games. In 2002, SINA was chosen as the official site of China's World Cup team. During the Japan/Korea World Cup over 51% of SINA's online users accessed the sports channel, generating over 1.2 billion page views. Most recently, SINA was designated the official site for the Dalian Soccer Club, the leading professional soccer team in China.

NIKE is the fourth Global 500 company to choose SINA as its strategic partner for online marketing. The other global marketing partnerships include Dell China on Dell Store, Johnson & Johnson on Baby Center, and L'Oreal on Elady - SINA Women Channel. In the NIKE-SINA partnership, both companies will leverage the resources of SINA's three main business lines -- SINA.com, SINA.net and SINA Online -- to provide the most up-to-date and interactive content on sports teams, stars and competition, as well as sports gear and fashion.

A statement issued by NIKE commenting on the partnership stated, "This is our first ever strategic partnership with an Internet company. This demonstrates NIKE's belief in the rapidly growing Internet market in China. By working with SINA, the leading Internet brand in China, we aim to leverage SINA's brand, user base and experience in online marketing to increase NIKE's brand recognition in the China market."

"We are honored to be selected by NIKE as its first ever strategic partner for online marketing," said Daniel Mao, CEO of SINA. "Global companies have come to recognize that SINA is the best online marketing partner available to help them reach the exciting and rapidly growing consumer market in China. This alliance also validates SINA's leading position as a provider of sports information to China."

About SINA
SINA.COM (Nasdaq:SINA) is the leading online media and value-added information service ("VAS") provider for China and for global Chinese communities. With a branded network of 15 localized Web sites targeting Greater China and overseas Chinese, SINA operates three major business lines including SINA.com (online media and entertainment service), SINA Online (consumer fee-based online and wireless VAS) and SINA.net (Small and medium-sized enterprises VAS), providing an array of services including online portals, premium email, wireless short messaging, virtual ISP, search, classified information, online games, e-commerce, e-learning and enterprise e-solutions.
To learn more about SINA, please logon to our corporate Web site at http://corp.sina.com

Safe Harbor Statement
This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.