SINA.com Press Center

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Famed Venture Capitalists, Entrepreneurs in US and China Gathered at SINA’s 2002 Annual China Business Conference
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SINA launched event series focusing on investments in China and SINA SKY Messaging service for SMS messaging between US and China

San Mateo, Calif. – Sept 8, 2002 SINA (NASDAQ:SINA), a leading Chinese Internet media and services company with 10 China-domestic sites and 6 international sites, announced the successful conclusion of its 2002 China Business Conference in Silicon Valley. Conference participants and attendees includes famed venture capitalists and entrepreneurs from both US and China including Lip-Bu Tan, Chairman of Walden International, Gary Rieschel, Executive Managing Director, Mobius Venture (formerly, Softbank Venture), Albert Yu, ex-Senior VP of Intel, James Wei, Co-founder, Worldview Technology Partners, Ron Chen, CEO of ChinaCast, Ronald Chwang, Chairman, Acer Technology Ventures of America, Matt Ocko, Managing Director, Archimedes Capital, Joseph Tzeng, Managing Director, Crystal Venture. The number of attendees exceeded one thousand over the two-day conference.

"We’re glad to have concluded a successful event. This is the first of a series of events dedicated to exploring the various investment and business opportunities in the growing economy of China,” said Daniel Mao, CEO of SINA. "In the follow-on events, we expect to hold such events in various cities in China and the US to further explore the distinct opportunities offered at different economic development zones in China."

Simultaneously, SINA launched at the conference, SINA SKY Messaging, the first commercial short messaging service, linking overseas Chinese in North America with China mobile phone users. Through such linkage, overseas Chinese are expected to send personal text, ring-tone and picture greetings to their love ones at home from emails or ICQ to mobile phone sets and vice versa.

“SMS messaging service is one of the fastest growth segments in SINA’s business, and SINA SKY Messaging leverages that explosive growth in the usage of SMS among our users,” said, Hurst Lin, General Manager, SINA US. “With our success of SINA Mobile Hunter and SINA’s partnership with GRIC in mobile office, the launch of SINA SKY Messaging provides a convenient, casual and cost-effective way for our overseas users to get in touch with their love ones back home in China any time, anywhere.”

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.