SINA.com Press Center

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SINA.net Expands Further into Enterprise Services through Acquisition of Shanghai Techur Technology Co.
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Acquisition enables SINA.net to serve the thriving export businesses of eastern China on their Internet software and B2B e-commerce needs

Beijing / San Mateo, Calif. – Sept 2, 2002 SINA(NASDAQ:SINA), a leading Chinese Internet media and services company, announced the signing of a definitive agreement to acquire Shanghai Techur Technology Co., a leading Internet and logistics software company in Shanghai, providing Internet and Intranet based logistics software and online applications to shipping and export businesses in eastern China. Additionally, Techur Technology operates a leading B2B portal (www.eastchina.com) for the various industries in eastern China. Financial details were not disclosed.

"The acquisition of Techur Technology is another move for SINA to execute its expanding business model in e-enterprise services and individual fee-based services. It allows SINA to leverage its customer base and Internet technology platforms to the value chain of enterprise e-service. We will be able to provide larger and higher value-add service packages on top of marketing packages to our enterprise customers," said Daniel Mao, CEO of SINA. "With the WTO, China has rapidly become one of the leading manufacturing bases for export into the world as well as a large market for imported goods. Via Techur Technology, SINA.net establishes an important base to service the fast growing export-oriented enterprises in Eastern China."

“Since the founding of Techur Technology in 1997, we have seen an explosive growth of export driven businesses in Eastern China and their needs to plug into the global supply chain,” said Zhi-Hua Liang, CEO of Techur Technology. “Working as a part of SINA.net will allow Techur Technology to leverage and integrate our B2B portal into the network of SINA web sites and offices in China and around the world to bring a dramatic increase in visibilities and reach to our export business customer base.”

SINA will establish a second R&D center in Shanghai to
further enhance SINA’s core competence in 3 major business lines of SINA.com, SINA.net and SINA online,.

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.