SINA.com Press Center

0424

L'Oréal Selected SINA as Host and Partner for Women Site Targeting Chinese Worldwide
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SINA Serves as Showcase and Gateway for Leading Western Cosmetics Company to Market and Serve Customers in China and Overseas Chinese Worldwide

BEIJING, April 24, 2002 - L'Oréal, a leading comstics group worldwide, selected SINA (Nasdaq: SINA), a leading Chinese media and Internet services company, as the host and partner for a women site targeting Chinese women worldwide. Additionally, "Women of China" , the largest women's press group in China, will provide content and editorial management for the new women site.

This new women web site is dedicated to all women who speak Chinese and are of Chinese culture. The information provided on this site will be expanded and updated on a regular basis by the editorial team of "Women of China ". The site will provide a wide range of information, and specific services for virtual communities that meet the day-to-day personal and professional needs of Chinese women. Lastly, users will receive up-to-date details about product launches by clicking on the links to the local Internet sites of L'Oréal group's brands.

Through this site as showcased by SINA through its network, L'Oréal, a rapidly expanding cosmetics company in China, will provide millions of Chinese women with its expertise in beauty, its knowledge of their specific expectations, the products and the services of its international brands. Specifically, this site will have five main interactive sections and six editorial columns. The main news of the day, and a variety of practical hints are accessed on connection. In addition to this informative content, the site also offers women of Chinese culture all the advantages of virtual communities, ie, a chat room where they can discuss topics of interest to them and share their experiences. Further, the potential expansion of L'Oréal brands and their distribution circuits will strengthen the links between virtual and real worlds for the Internet users.

"Our partnership with SINA and "Women of China" is a fundamental component in our strategy. It will help us understand Chinese consumers even better, and increasingly meet their needs," declares, Paolo Gasparrini, Director of L'Oréal Group in China.

"We're very pleased to be working with a world class leader such as L'Oréal in China and the Chinese communities worldwide", declares Yan Wang, President of SINA. He adds, "We strongly agree with many multi-nationals that Internet has become a critical part of any major marketing and customer relationship management programs in China; and an ever increasing number of these multi-nationals have found SINA the best choice to reach their goals"

"This agreement is a confirmation of the group's commitment to extending its experience with this new media, and to exploring all possibilities for informing and communicating with consumers," concludes Béatrice Dautresme, Executive Vice-President in charge of Strategic Business Development at L'Oréal.

The home page of this new women's web site will be unveiled on 17th May in China, for the inauguration of the site.

About SINA

SINA is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.