SINA.com Press Center

0421

Bruno Wu Resigns as SINA's Director and Co-Chairman
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BEIJING, Apr 22, 2002 -- SINA (Nasdaq: SINA), a leading Chinese media and Internet services company, today announced Mr. Bruno Wu has resigned as director and Co-chairman of the company effectively immediately.

Upon the resignation, Mr. Wu will assume the post of Group CEO at Sun TV.

"I Strongly regret Bruno's resignation given his unique media background and strong contributions to SINA's TMT strategy," said Daniel Mao, Chief Executive Officer of SINA. "On the other hand, I am also encouraged and thankful for his taking on a new challenge as the Group CEO of Sun TV, in which SINA is a major shareholder, to expand the company into a leading Chinese multimedia group."

"In the past months, it has been a great pleasure working together with my fellow SINA Board members and the management team in successfully executing our TMT strategy," Wu said. "Given the time requirement at Sun TV and my desire to eliminate potential conflict of interest that would arise from my holding both positions in SINA and Sun TV, I have made a tough decision to focus fully on building Sun TV into a multimedia powerhouse for global Chinese."

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.