SINA.com Press Center

0312

SINA to Go Hand In Hand with Team China to World Cup Finals
***
Chinese Football Association and SINA launched Team China's official site to much fanfare

BEIJING, March 12, 2002 - SINA.com (Nasdaq: SINA), a leading Chinese media and Internet services company for Chinese communities worldwide, together with members of Chinese National Team and Officials of Chinese Football Association (CFA) and China Football Industry Development Company (CFIDC), launched the official site for Team China in a major news conference in Beijing. This event also served to kick off the exclusive official partnership between SINA and Team China as the Team marched its way to the 2002 World Cup Finals in Korea/Japan. This is the first time in history the Chinese national soccer team has advanced to the World Cup Finals.
With this launch, Chinese Internet users will be able to access through SINA's network of sites around the world real-time coverage, team member interviews, highly acclaimed celebrity commentaries, full databank of player statistics, VIP chats, photo galleries and many other exclusive features. Furthermore, with this exclusive partnership, SINA was also granted the rights to air SINA's promotional messages during Team China Cable TV Network's live broadcasting of the World Cup games; to design, product and distribute souvenirs of Team China; to use the image of members of Team China; and to invite members of Team China to participate in SINA hosted activities.
"From the reporting on 1998 France World Cup to the building of Chinese Soccer Professional League website in 1999, SINA has been a major supporter and played an active role in promoting the development of soccer in China," said Zhang Jilong, Vice Chairman of CFA. " In particular, SINA enjoyed unique advantages in its ability to integrate resources of its four regional websites to support major global events which was one of the main reasons we chose SINA as the exclusive Internet Partner of Team China."

"The Chinese Soccer Team will work closely with SINA and provide SINA with firsthand information about Team China, offering web users worldwide instant and comprehensive information of Chinese football players and the Game matches that Team China participates in," said Bora Milutinovic, the Head Coach of China National Men's Soccer Team. "The Chinese Soccer Team will do its best in the competition to reward the lasting support and deep love of our tens of millions of fans."

"Sports has been a top priority for SINA since the first day of its founding. Day after day, year after year, SINA has brought the latest sport news and events to Chinese Internet users around the world," said Daniel Chiang, Chairman of SINA.com "China National Soccer Team's advancement to the World Cup Finals is a significant event celebrated by all Chinese. SINA will expend every effort to build and operate the official website of Team China and report on the World Cup. This is our way to cheer for Team China."

"Chinese soccer as well as Team China has become the focus of Chinese communities worldwide. SINA's cooperation with CFIDC had received strong support from the leaders of CFA. Through the Team China Project and the operation of Team China official website, SINA will carry forward and further develop its tradition for promoting sports," said Daniel Mao, the Chief Executive Officer of SINA. "Simultaneously, SINA will be using this opportunity to further professionalize Internet sportscasting, explore new revenue streams, and.walk hand in hand with Team China toward a more prosperous future for the sports industry in China."

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.