SINA.com Press Center

0225

SINA Announces the Formation of Technology Services Company to Provide Enterprise Solutions Platform- SINA.net to Companies and Governments in China
***
Wholly Owned Subsidiary to Leverage SINA's Leadership Position in Internet Media and SINA's Technology Platform to Assist Enterprises and Governments in China to Increase Productivity and Quality in the Post-WTO Environment

BEIJING, February 25, 2002 - SINA.com (Nasdaq: SINA), a leading Chinese media and Internet services company, today announced the formation of a wholly owned subsidiary, Beijing SINA Internet Technology Services Co., Ltd., to provide an enterprise solution platform- SINA.net to companies and governments in China. The introduction of SINA.net further expands SINA's role in helping corporations and governments more effectively engage, communicate and transact with their target audiences through Internet and information technology-based services. It is a key new element in SINA's efforts to expand business service offerings to its clients, in addition to online marketing service.

Since China's entry into WTO, there has been a dramatic increase in competition within various industries in China. In both public and private sectors, ever growing emphasis has been placed on the utilization of Internet and Information Technology to increase productivity and quality of products and services. Indeed, the Government has made the building of Information Technology infrastructure a key cornerstone of China's economic advancement. Consequently, demand for Information Technology services has been growing and is expected to grow rapidly in the foreseeable future.

Prior to the introduction of SINA.net, SINA has successfully developed and provided various enterprise solutions to its clients, including corporate email systems, corporate site development, domain registration, enterprise software and consulting. In particular, various components of SINA's enterprise solutions suite have been purchased and implemented by thousands of customers including the Industrial Zone of Zejian Province and China News Agency. Moving forward, the new subsidiary will expand on this foundation, in cooperation with strategic partners, to target key markets including government, media, financial, education, communication, machinery, chemical and fashion industries.

"In the past several quarters, SINA has steadily increased its enterprise service offerings, through which we have accumulated a large customer base and a wealth of client service experience," said Daniel Mao, CEO of SINA. "SINA.net is a natural and a very important extension of what we have accomplished thus far. By leveraging SINA's Internet and technology leadership as well as our global presence, together with strategic partners, we will be able to provide world class solutions and services to both domestic and international clients who operate in the Greater China region."

Mr. Daniel Mao, CEO of SINA, is appointed as Chairman and General Manager; Mr. Yuan Chao Yen, CTO of SINA, is appointed as Vice Chairman; and Mr. Shuhua Zhou, General Manager of SINA Enterprise Products Group, is appointed as Deputy General Manager of the new subsidiary.

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.