SINA.com Press Center

0130

SINA Together with Other Leading Chinese Mobile Internet Content Providers Declare Intention to Protect and Defend Intellectual Property Rights
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Industry Leaders Call on All Consumers and Providers to Respect Intellectual Property Rights and Support the Growth of China's Knowledge and Information Economy

BEIJING, China, January 30, 2002 - SINA.com (NASDAQ: SINA), a leading Chinese media and Internet services company for Chinese communities worldwide, together with four other leading mobile Internet content providers, today formally declared their joint effort to protect and defend intellectual property rights. This joint declaration, initiated by Linktone, joined by SINA, ByAir, New Palm, and Any8.com, demonstrates an important action against intellectual property rights violations and support for a robust development of China's growing Internet and wireless industry.

China has become the leading mobile phone market in the world with an estimated 100 plus million users. Increasingly, a large number of mobile users are using the text messaging capabilities of the mobile phones to download and transmit information, graphics and music ringtones. Indeed, a new life style trend has emerged that centers on using mobile Internet as a means of communication and entertainment.

The joint declaration highlights that the rapid growth of mobile Internet as a medium of communication and entertainment, but it also points out that along with this growth comes with large scale unauthorized and unlawful duplication and transmission of copyrighted materials. This not only severely damages the economic well-being of the content providers but could also potentially stunt the healthy growth of the mobile Internet industry.

The joint declaration further states that similar to protection accorded to other industries, the intellectual property rights of the mobile Internet content providers are fully protected under the existing Government laws. With China's accession into WTO, the compliance of and respect for these laws are ever more critical for China's increasingly important role in the World economy.

Therefore, the joint declaration calls on all mobile Internet value-added service providers and consumers to respect and comply with intellectual property rights and to lend their full support to the prosperity of China's new economy.

For full text of the declaration please visit:
http://tech.sina.com.cn/i/c/2002-01-29/101562.shtml

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. As of September 2001, SINA.com enjoyed 3.0 billion page views and 35 million registered users.

To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.