SINA.com Press Center

0129

SINA Helps Its Users Cut Their Internet Access Costs by Launching Premium All-in-One Service Combining Content and Internet Access for the Taiwan and North America Markets
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New Service Saves Users up to 60% of Their Internet Access Bill and Further Expands SINA's Revenue Base in Access and E-commerce

SUNNYVALE, Calif., January 29, 2002 - SINA.com (Nasdaq: SINA), a leading Chinese media and Internet services company, today announced its launch of all-in-one Service combining SINA's unique content with Internet dial-up service in the Taiwan and North American markets. Via strategic alliances with leading ISP's and E-commerce players, SINA will target this new service at the estimated 10 million Chinese Internet users in Taiwan and North America.

In Taiwan, according to Ministry of Economic Affairs, there will be an estimated 7.8 million Internet users by the end of 2002, 60% of which will comprise of dial-up users. In addition to a fee charged for Internet access, dial-up users also pay the telephone companies for each minute that they spend on the telephone. SINA's ISP service in Taiwan, U2 Online Free Access, offers free and unlimited Internet access by partnering with the 2nd largest ISP, Asia Pacific Online, so users will only need to pay the per minute telephone charge . The service also includes free software installed in the browser that provides a powerful and easy search function for pictures, video clips and MP3 files, a unique feature distinct from other ISPs. SINA will receive a part of the termination settlement fee from the telephone companies based on users per minute phone charge.

U2 Online Free Access is the first initiative developed through SINA's strategic alliance with six leading vertical web sites in Taiwan, such as UDN News (the largest news site), coolbid.com (the leading online shopping site) and KKCity.com (the leading BBS site). By forming the alliance, SINA is able to consolidate resources and reduce operation costs to provide advertisers with centralized online media buy and integrated online marketing solutions that maximize cost efficiency and deliver effective advertising results.

SINA has also launched an all-in-one package "SINA Online" targeting 2.5 million monthly unique users that visit its North America web site. By working with one of the providers that supplies Microsoft Network dial-up service, SINA is able to bundle its exclusive content together with North America-wide high quality unlimited dial-up access for an extremely low price of $9.95 per month. Compared with the leading ISP providers in the market, SINA Online offers users savings of up to $160 per year.

"SINA is committed to delivering the best service to our users. Both U2 Online Free Access and SINA Online provide the most affordable Internet access service bundled with our high quality content. With both of these services we continue to make progress in diversifying into fee-based revenues on top of our leading advertising revenue base" said Wan Yang, SINA's president.

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. As of September 2001, SINA.com enjoyed 3.0 billion page views and 35 million registered users.

To learn more about SINA, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.