SINA.com Press Center

1206

SINA Enters Strategic Alliance with Leading Korean Gaming Licenser INSREA
***
The Alliance Will Launch Paid Online Action Games to Target Fast Growing China Game Market

TAIPEI, TAIWAN / December 06, 2001 - SINA (Nasdaq: SINA), a leading Chinese media and Internet services company, announces today its strategic alliance with Instant Reaction Enterprise Group (INSREA), a leading Korean gaming licenser, to target the fast growing China game market.

The first of a series of paid online action games to be introduced to SINA users, X-Tank, a 3-D instant shooting online game, has set a record of over 10,000 battles played simultaneously on the Internet within the first few months of introduction in 2000 in Korea. X-Tank will be available to users on SINA sites in the first quarter of 2002.

According to China Internet Network Information Center (CNNIC), there were 4.26 million online game players in China as of January 2001. This number is expected to double in the near future thus making China one of the fastest growing markets for online game.

In addition, SINA and INSREA will further explore other areas of cooperation including introducing to the China market broadband and cross-cultural programming such as the ever increasingly accepted Korean TV dramas and music performers.

"While building on our leadership position in the online advertising market, we continue to focus on revenue diversification opportunities in fee based programming such as online games," said Daniel Chiang, Co-Chairman of SINA. "Our alliance with INSREA is another step in that direction."

"INSREA has long been aware of the game market potential in China," James J. Lee, Chairman of INSREA, stated, "We appreciate the great opportunity our alliance with SINA presents. With SINA strong brand and large user base, INSREA is given a unique platform to further expand its game business as well as tapping into other interactive online multimedia businesses."

About SINA

SINA.com is a leading Chinese media and Internet services company for Chinese communities worldwide, offering on-line news, entertainment, community and e-commerce. A popular destination site for the world's largest population group, SINA.com offers a Chinese-language network of four localized Web sites that are produced and updated daily by local teams in China, Hong Kong, Taiwan and North America. As of September 2001, SINA.com enjoyed 3.0 billion page views and 35 million registered users.

To learn more about SINA.com, visit the company's corporate site at http://www.sina.com/corp/, or regional sites at http://www.sina.com, http://www.sina.com.cn, http://sina.com.hk and http://www.sina.com.tw.

About INSREA

Instant Reaction Enterprise Group (INSREA) was established by James J. Lee in July, 1984. It has specialized in importing and exporting internationally for over 17 years. As a bridge between Korea and Taiwan, INSREA has built very good relationship in business circle in both areas. Over the past years, INSREA has also invested in and developed licensing and media businesses.

To learn more about INSREA, please visit the company's website at www.insrea.com.tw

Safe Harbor Statement

This announcement contains forward-looking statements. We may also make written or oral forward-looking statements in our periodic reports to the Securities and Exchange commission on forms 10-K, 10-Q, 8-K, etc., in our annual report to shareholders, in our proxy statements, in our offering circulars and prospectuses, in press releases and other written materials and in oral statements made by our officers, directors or employees to third parties. Statements that are not historical facts, including statements about our beliefs and expectations, are forward-looking statements. These statements are based on current plans, estimates and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, SINA historical and future losses, limited operating history, uncertain regulatory landscape in the People's Republic of China, fluctuations in quarterly operating results, the Company's reliance on online advertising sales for a significant portion of its revenues, and any failure to successfully develop and introduce new products. Further information regarding these and other risks is included in SINA's prospectus, 10K, 10Q and in its other filings with the Securities and Exchange Commission.